5 Essential Metrics for Measuring Digital Marketing Success

It’s not easy to measure the success of digital marketing campaigns even for the digital marketing agency nz, especially if you’re new to the space. Since everything is changing so rapidly, it’s tough to know what will work and what won’t. 

With so many metrics available, it can be difficult to figure out which ones are truly significant to your business. And when there are no established benchmarks, it’s hard to tell whether your campaign was successful or not—and whether you should continue with that approach in the future or try something different altogether.

Keep on reading further to find out more about the metrics. 

1) Acquisition

There are many factors, as per the digital marketing agency nz, to consider when measuring digital marketing success, but one of the most important is acquisition. 

When you think about the goal of digital marketing, it’s to acquire new customers and convert them into repeat customers. The first step in conversion is acquiring your potential customer’s attention.

2) Activation

While success is different to everyone, there are a few metrics that every business should be tracking. Activation is one of the most important measures of any marketing campaign. 

To get started, measure your activation rate by dividing your total number of new customers (previous month) by the number of people you reached with your marketing message (previous month).

3) Retention

The first metric to measure is retention. This is the percentage of users who return to a site or app after visiting it once. The higher your retention rate, the more likely you are able to convert potential customers into repeat visitors. 

You can track retention by measuring the number of people who come back within a designated time frame, such as 30 days or 180 days.

4) Revenue/Lifetime Value

Your business should have a clear idea of what success looks like. If you don’t, you’ll never know if your marketing is successful. 

So before we get started, ask yourself: 

• What are your business’s goals? What do you want to accomplish with your digital marketing? 
• How will you know when you’ve reached those goals? 

Once you have an answer, it’s time to set some basic metrics to track. Here are five essential metrics to measure the success of your digital marketing efforts

5) Referral traffic

In order to measure the success of your digital marketing efforts, you need to know where you’re starting from. Having a goal in mind will help you measure incremental progress. 

For instance, if one of your goals is to get more referrals from Facebook, then you can set up Google Analytics and track the number of referrals that come from Facebook.

Conclusion

With all the metrics available, it can be hard to know which ones are the most important to measure. 

According to the digital marketing agency nz five metrics listed above should give you a good starting point. The key is to use them together and not just focus on one or two of them.