Biggest Digital Marketing Strategy That You Aren’t Using , October 21, 2022 In today’s digital marketing landscape, it’s common knowledge that you need to have a strategy. But few people are actually doing it right. In fact, most Digital Marketing Company Melbourne are missing out on some of the biggest strategies available to them—strategies that can help them increase revenue and client engagement while also boosting their SEO rankings. Target Audience with Market Segmentation Market segmentation is a powerful way to target groups of people with specific interests and needs. With the right approach, you can reach a specific person in your audience by using market segmentation. How do you identify your target audience for your Digital Marketing Company Melbourne? Ask yourself these questions: Who is my customer? Why are they buying what I’m selling? What problem am I solving for them? How can I differentiate myself from my competitors? What is my unique selling proposition? How can I use this information to develop a marketing plan that will reach my target audience? Mobile Marketing is a Huge Success Mobile marketing is a huge success, and it keeps getting more popular. It can be done in many ways, but its most popular form is through text messages. This makes sense because the average person checks their phone 150 times per day! Imagine how much money can be made by reaching your customers that frequently. It’s also a great way to increase brand awareness among new customers who may not know you yet—texting gives you a chance to show off what you have to offer without making an initial sales pitch or looking pushy. Location-Based Technology Drives Sales One of the biggest digital marketing strategies you aren’t using is location-based technology. Location-based technology allows companies to track and target their customers through their mobile phones, which means users are more likely to see relevant ads based on where they are in the world. Companies have been using this kind of technology since 2008, but it did not become mainstream until 2014 when Apple introduced iBeacon at its WWDC (Worldwide Developers Conference). The introduction of iBeacon allowed retailers to send messages directly to consumers through their iPhones while they were shopping inside stores. For example, if a consumer walks into a department store known for fashion clothes like H&M or Zara, they might receive offers via text messages promoting special deals on specific items that day only available at those stores (e.g., “If you buy this shirt today we will give you 20% off”). This type of promotion makes it easier for consumers who want to shop quickly without having time look through racks or wait in lines because all deals are conveniently sent directly from their phone! Conclusion As you can see, the biggest Digital Marketing Company Melbourne strategy that you aren’t using is market segmentation. This allows you to target specific audiences and drive sales with location-based technology. Digital Marketing Digital Marketing Agency Melbourne