How to Do Local Keyword Research?

If you’re a business owner with a brick-and-mortar storefront, local keyword research is essential for Local SEO Sydney to ensure that your business is visible to people in your service area who are searching for the products or services that you offer. But what exactly is local keyword research, and how do you do it? Keep reading to find out.

The first step in local keyword research is to create a list of potential keywords that people might use when searching for businesses like yours in your area. To do this, brainstorm a list of terms that describe what you do, what type of business you have, and what makes your business unique. 

For example, if you own a pizzeria, some potential keywords might be “pizza,” “Italian food,” “delivery,” “takeout,” or “online ordering.” Once you have your list of potential keywords, it’s time to start researching which ones are most likely to result in conversions. 

To find out which keywords are most likely to convert, you’ll need to look at two key metrics: search volume and competition. Search volume refers to the number of times a particular keyword has been searched for in a given period of time. 

Competition refers to the number of other businesses that are also targeting that same keyword. Generally speaking, you should aim for keywords with high search volumes and low competition. 

But how can you find out this information? The best way is by using a keyword research tool like Google Keyword Planner or Moz Keyword Explorer. 

These tools will tell you how many people have searched for a particular keyword over time and how many businesses are already targeting that keyword. Armed with this information, you can make an informed decision about which keywords are worth targeting for your business. 

Top 5 Benefits of Local Keyword Research for SEO

1. Helps you discover new keywords that you may not have thought of
2. Helps you understand how customers are searching for your business
3. Helps you gauge the competition for various keywords
4. Helps you determine which keywords are most likely to result in conversions
5. Helps you optimize your website for local searches

Why Must Every Business Leverage Local SEO?

1. Reach More Customers: According to a study by BrightLocal, “97% of consumers use the internet to search for local businesses”. This means that if your business isn’t visible online, you’re missing out on a huge chunk of potential customers.

2. Cost-Effective: Local SEO Sydney is one of the most cost-effective marketing strategies because it targets users who are already interested in what you have to offer. 

3. Builds Trust and Credibility: In today’s day and age, people are more likely to trust a business that shows up in their search results than one that doesn’t. By appearing in local search results, you’re increasing your chances of building trust and credibility with potential customers. 

4. Increases Brand Awareness: According to a study by HubSpot, “61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority”. 

Conclusion: 

Local keyword research is essential for any business owner for Local SEO Sydney who wants to ensure their business shows up in search results for people in their service area. By brainstorming a list of potential keywords and then doing some research on search volume and competition, you can identify which keywords are most likely to result in conversions for your business.